To add value to you as a fellow Web marketer, we have
assembled and make available to you a list of reading
resources to assist you in your Web marketing efforts.
We strive to list the most current and pertinent books,
and invite you to contact
us for corrections, comments, or additions.
SOCIAL MEDIA
 NEW
SECTION |
Landing Page Optimization, The Definitive Guide to Testing and Tuning for Conversions
Ash, Tim
The New language of Marketing 2.0: How to use Angels to Energize Your Market
Carter, Sandy
Twitter Power
Comm, Joel
Social Media Marketing an Hour a Day
Evans, Dave
The New Influencers: A Marketer’s Guide to the New Social Media
Gillin, Paul
Secrets of Social Media Marketing
Gillin, Paul
Facebook Marketing: Leverage Social Media to Grow Your Business
Holzner, Steven
Groundswell
Li, Charlene and Bernoff, Josh
YouTube for Business: Online Video marketing for Any Business
Miller, Michael
MySpace Marketing: Creating a Social Network to Boom Your Business
Percival, Sean
The New Rules of Marketing and PR
Scott, David Meerman
Web 2.0: A Strategy Guide
Shuen, Amy
Marketing to the Social Web
Webber, Larry
101
Ways to Promote Your Web Site : Filled With Proven
Internet Marketing Tips, Tools, Techniques, and
Resources to Increase Your Web Site Traffic
Susan Sweeney
The
Agenda: What Every Business Must Do to Dominate
the Decade
Michael Hammer
Call
to Action
Bryan and Jeffrey Eisenberg
Clicks
and Mortar
David S. Pottruck
Dan
Janal's Guide to Marketing on the Internet
Daniel S. Janal
The
Death of "e" and the Birth of the the
Real New Economy
Peter Fingar & Ronald Aronica
Email
Marketing: Using Email to Reach Your Target Audience
and Build Customer Relationships
Jim Sterne et al
E-Marketing
Judy Strauss et al
The
Internet Marketing Plan
Kim Bayne
Internet
World Essential Business Tactics for the Net
Larry Chase
Internet
World Guide to One-to-One Marketing
Cliff Allen, Deborah Kania, Beth Yaeckel
The
Handbook of Brand Management
David Arnold
Killer
Content: Strategies for Web Content and E-Commerce
Mai-lan Tomsen
Managing
Brand Equity
David A. Aaker
Marketing
ROI
James D. Lenskold
Net
Results.2: Best Practices for Web Marketing
Rick Bruner
Net
Results: Web Marketing that Works
Rick Bruner
Permission
Marketing : Turning Strangers into Friends, and
Friends into Customers [ABRIDGED]
Seth Godin
Planning
Your Internet Marketing Strategy
Ralph F. Wilson
Spin
Selling
Neil Rackham
Web
Metrics
Jim Sterne
World
Wide Web Marketing, 3rd Edition
Jim Sterne
World
Wide Web Marketing
Jim Sterne
Unleashing
the Ideavirus
Seth Godin
Doing
E-Business: Strategies for Thriving in an Electronic
Marketplace
David Taylor and Alyse Terhune
E-Business
Roadmap for Success
Dr. Ravi Kalakota and Marcia Robinson
Global
E-Commerce: Text and Cases
Farhoomand, Ali and Lovelock, Peter
Selling
Online (How to Become a Successful E-commerce Merchant)
Jim Carroll & Rick Broadhead
WEB SITE DESIGN, ARCHITECTURE,
AND NAVIGATION |
Designing
Web Usability
Jakob Nielson
Information
Architecture for the World Wide Web
Louis Rosenfield and Peter Morville
Net
Words: Creating High-Impact Online Copy
Nick Usborne
Running
a Perfect Web Site with Windows
Mark Surfas and David M. Chandler
Teach
Yourself Web Publishing with HTML
Laura Lemay
INTERNET SECURITY & TECHNOLOGY |
Biz
Talk -- Implementing Business-to-Business E-commerce
James Kobielus
Building
Internet Firewalls
D. Brent Chapman, Elizabeth D. Zwicky, Deborah Russell
TCP/IP
Network Administration
Craig Hunt
|
